“My first experience pumping was a nightmare. I never slept. I was constantly exhausted and overwhelmed. It took so much out of me that I’m genuinely considering formula from day one with my second baby.”
FIRST TIME PUMPING MOM
COMING 2027
At Nooshee, we have a new way of thinking about taking care of babies, and it involves taking care of moms.
Nooshee is rigorously developed by a team of parents, sleep specialists, lactation consultants, obstetricians, mental health professionals, and experts in breast milk composition.
OUR FOUNDING STORY
Laura
I started exclusively pumping when our daughter was in the NICU, and kept going for months after she came home. I’d wake up convinced I had already fed her. I’d dream I was pumping while I was asleep. Alarms every few hours, washing and hauling parts, googling “how to increase supply” at 3am. It was constant, endless.
—
William
I felt helpless watching the person I love dig herself into a mental and physical hole in service of our baby. Our baby got better every day because of that sacrifice, and Laura got worse. She was a shell of herself.
—
Both of us
We kept asking each other the same question. Why is this so hard? Why is no one making this better?
So we are.
WILLIAM & LAURA
“My first experience pumping was a nightmare. I never slept. I was constantly exhausted and overwhelmed. It took so much out of me that I’m genuinely considering formula from day one with my second baby.”
FIRST TIME PUMPING MOM
“Pumping was the hardest, most exhausting thing I’ve done.”
EXHAUSTED PUMPING MOM
“‘Breast is best’ except that nobody tells you the psychological warfare women put themselves through to make it work.”
MOM UNDER PRESSURE